Director of Marketing Analytics
Intead LLC
Salem, Massachusetts
Iliana Joaquin, Marketing Analytics Director at Intead, dives deep into data to ensure client marketing initiatives deliver measurable results. From initial analysis of campaign criteria through optimization, Iliana’s ability to interpret numbers enables Intead clients to make sound marketing decisions based on real results.
She’s a natural collaborator who brings extensive experience in leading cutting-edge marketing campaigns, managing media placements, and executing event marketing. Her expertise is most often tapped for the strategic implementation and reporting of clients’ marketing campaigns across all channels. Our clients value her facility with Google Analytics, Excel, and other specialized data analysis tools paired with the rare ability to translate findings into understandable insights.
As a native Spanish speaker, Iliana leans on her Hispanic background and cultural awareness throughout her work. She volunteers as a foster youth mentor and serves on the board of directors at Silver Lining Mentoring in Boston. Guiding and educating the youth is one of her passions, especially those with greater needs.
Iliana is a graduate of the University of Massachusetts Boston, having earned a BS in Business Management with a focus on Marketing and a minor in Communications Studies. She continues to pursue training in the marketing analytics space to stay ahead of the industry’s evolving trends.
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