DIGITAL CAMPAIGN MANAGER
INTEAD
cambridge, Massachusetts
With dual master's degrees in MBA STEM and International Marketing, and 8 years of marketing experience, I specialize in business analytics, digital marketing strategy, and branding. During COVID-19, I achieved 100% sales growth by developing an innovative analytics model and spearheaded a new brand concept through collaborative design thinking. Certified in social media marketing, I have advanced skills in social media analytics, AdWords, SEO strategy, and Business Intelligence.
I strongly believe every business has a purpose, developed from understanding customers' requirements and goals. I'm genuinely curious about what makes customers tick, their origins, destinations, and needs. Using methodologies like design thinking and data from various platforms, I facilitate "aha" moments that lead to product breakthroughs, powerful marketing campaigns, and a distinct brand image.
Expertise in branding strategy and business analytics. Certified in social media marketing. Fluent in English, Spanish, and Portuguese.
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Tuesday, October 29, 2024
11:15 AM – 12:15 PM EDT